Ron Jacobs

Ron Jacobs is Project Sales Manager International and has worked with Jansen AG for more than thirty years. For the first 27 years, he acted as Jansen’s distribution partner in the Netherlands and Belgium, where he and his team promoted the brand by highlighting the distinctive qualities of steel in architecture and showing where steel can make a real difference. Since Jansen took over direct market service in the Netherlands and Belgium in 2022, Ron has joined the International Project Business Team as a cross-border Sales Manager, bringing his expertise in architectural steel and sustainability to an international audience. Ron will present a range of completed projects, including Battersea Power Station and The Whiteley in London, KANAL – Centre Pompidou in Brussels, along with selected case studies. His presentation offers architects a deeper understanding of the topic and gives façade professionals insight into new requirements that can reduce the overall footprint of future projects. As adaptive reuse becomes increasingly important, we should design today’s new buildings so they are ready for reuse tomorrow.